Here’s a true story that occured back in 2006 which illustrates what can happen when you sell yourself or use the services of a “Home Advertising Company” to sell your home. Back then, I get a call from a lady I will call Doreen. She wanted a quick sale and was offered 185,000.00 for her small home in the West End.

The reason she called me was that she was curious about a home I had sold several blocks away from hers and she wanted to know if it would be worth the cost of a Realtor to sell her home.  Upon viewing her home, I told her that the home was worth  $ 220,000.00. She was totally shocked! After reassuring her that I was right, she wanted to list immediately.

I suggested that before we list her property on MLS, I show her property to a young man I had in mind. She agreed and on the weekend I showed the property to my prospect and sold it the same day for $ 220,000.00!

 Even after the commission, Doreen’s net sale was over $ 209,000.00! That means that she realized over $ 24,000.00 in extra cash by using my services. Not every case will be like this true story, however it illustrates the dangers of not knowing what your property is worth and not using the services of a professional who is in the business of selling homes and knows the market.

As you can see, prices have come up considerable since 2006, however the story does illustrate what can happen when you don't use a Professional to sell your biggest asset!